💡 The truth about AdSense policy

Official docs emphasize "content quality" but reviewers actually evaluate the full user experience (UX). UX = content + design + navigation + trust signals. A 90s-looking design tanks great content.

📋 The 7 principles

1. Clean logo + favicon

No logo = "hobby blog" signal. Use the Curved Text tool for a circular logo or the Gradient Text tool for a wordmark. 16×16 / 32×32 PNG favicon mandatory.

2. Consistent color palette

7 colors on one page? Rejection signal. Use the Tint Shade Tone palette tool to generate 10 variants from one base color. Or use the color-mix tool for auto-computed accent colors.

3. Featured image (OG) for every post

Postscript without thumbnail = "low effort". Use the LinkedIn Post tool or Mesh Gradient tool for 1200×630 hero images per post.

4. Readable body

• Body font 16+ px (mobile: 18 px)
• Line-height 1.6–1.8
• Line width 50–75 chars
• Use #1e293b instead of pure black: softer

5. Dividers + pull quotes

Long-form needs visual breaks. The CSS Divider tool for section breaks and the Quote Card tool for emphasis.

6. Clear navigation

Home, Categories, About, Contact menus are required. Category pages should show post cards. AdSense checks "is this site actively maintained". No menu = dead site.

7. Four essential pages

The pages AdSense reviewers nitpick most:

• About: who runs this and why
• Privacy Policy: GDPR / CCPA compliance
• Terms / Disclaimer
• Contact: at least an email

Missing any of these = near-100% rejection. Free generators (e.g., termly.io) ship them in 5 minutes.

⚠️ Most common rejection reasons

1. Content scarcity: fewer than 20 posts = high rejection. 30+ recommended
2. Duplicate / low-quality content: AI copy-paste no. Personal experience required
3. Copyrighted images: use Unsplash / Pexels, or generate via Placeholder Image tool
4. Missing navigation: see Principle 6
5. Missing essential pages: see Principle 7

🚀 Post-approval optimization

Approval isn't the end. Ad placement matters huge for revenue:

• After the first paragraph: highest CTR spot
• Mid-body, especially right before H2 headers
• End of body: readers who finished still engage
• Sidebar is invisible on mobile: low ROI

💡 Pro tip: max 3 ads per page. Too many = bounce ↑ → CTR ↓ → revenue ↓ death spiral.