👁 The science of eye flow

People read menus in a "Z" pattern (top-left → top-right → bottom-left → bottom-right). Place high-margin items at top-right or center.

💰 Pricing tricks

• Drop the "$": 12 vs $12. The symbol triggers "money" anxiety
• Small price font: smaller than the item name
• Anchor with one ultra-premium item: makes everything else feel reasonable

📸 Photo rules

Menu photos boost sales 30% (UPenn study). But photos on every item kills the effect. 2–3 signature items with big photos.

🛠 Design workflow

• Unified mood: Sepia / Vintage filter for consistent photo tone
• Section breaks: CSS Divider
• "New" / "Recommended" badges: Starburst
• Print PDF: 300dpi, CMYK color space

🎨 Style per concept

• Modern cafe: white background, minimal, no photos
• Traditional restaurant: beige, dark ink, handwritten font
• Fast food: colorful, photo-heavy
• Fine dining: black background + gold text, minimal photos

💡 Add a QR menu: paper + QR for digital. Use the QR tool in 5 seconds.